Free resources to assist you with your university studies! So, to face giant challenges from all these we are creating our core value of the company that is the sport shoes for all level of people that most of the major competitors do not have. Furthermore, j ust like any true content marketing strategy, it isn’t really much of a “strategy” at all. They are the giant brand in the sport shoes segment and they are the well established brand. VAT Registration No: 842417633. Not many companies are focusing towards the older generation of shoes, so we want Hunky to be one of the first companies to have an all level of customer oriented sport shoes that will use by all level of people and this strategically message, we will introduce throughout in our IMC plan. You might want to limit it to one pair of trade-ins for each pair of new shoes, or you'll have your customers cleaning out their closets to get that latest hot pair of heels. 52 Types of Marketing Strategies In Use Today: Cause Marketing. They all (competitors) mostly targeted the younger generation but HUNKY Company will target all level of people in the sport shoes segment with affordable price. What Is Sales and Marketing Strategy? When all is said and done, buying shoes … So we have to flow our strategical planning through IMC tools with respect to the target audience of our product. Although it is quite popular, Special Shoes need an online based shopping site or a website to further enhance their position as one of the top shoe shops in the country. An auction is another possibility. All rights reserved. After situation analysis we now able to know our organization strength, weakness, opportunities and threat present in environment. Ø High price and loyalty decrease loyalty towards brand. By the help of this strategic positioning message we will create our brand value among all competitors. Strength of India in the footwear sector originates from its command on reliable supply of resources in the form of raw hides and skins, quality finished leather, large installed capacities for production of finished leather & footwear, large human capital with expertise and technology base, skilled manpower and relatively low cost labor, proven strength to produce footwear for global brand leaders and acquired technology competence, particularly for mid and high priced footwear segments. https://www.linkdex.com/en-us/inked/marketing-strategy-examples Not only do you support a worthy charity, but you can probably get media coverage for the event. Ø Increase sale by 50% in 6 month from thelaunch of public campaign. “Fitting” and “style” are the major attributes considered by customer while buying shoes.Our Shoes Company HUNKY which makes sports shoes has come up with a new IMC plan for the new sport shoes product for the new region Bihar where the target market in the segment Bihar will be Patna, Hajipur and muzaffarpur. Ø Create awareness among target audience. Ø As footwear retailing in India remain focused on men’s shoes, there exists a plethora of opportunities in the exclusive ladies’ and kids’ footwear segment with no organized retailing chain having a national presence in either of these categories. Ø Growing international and domestic markets. Fun Marketing Ideas for a Shoe Boutique. The companies IMC budget will be depend upon the total objective which is to be achieved in a total financial year. Besides opportunities there is a lot of threat that create barrier for Shoes Company. Besides, many global retail chains seeking quality products at competitive prices are actively sourcing footwear from India. SMART Marketing Objectives Examples. Do you have a 2:1 degree or higher? No specific marketing strategy. First of all we carried out situation analysis in order to understand the problem. A strategy statement outlines the specific strategic … Study for free with our range of university lectures! have also been able to enter the market. Now for this through IMC tools we target the audience who will be responsible to buy Hunky product for their families. The Hunky communication objective is to achieve all marketing objective which are prescribed in marketing plan through strong positioning message. Fashionistas know that the shoes can make or break an outfit. On Sunday, the discount rises to 60 percent, and rises to 75 percent off on Monday. Measure ROI – Cisco. Ø Exporter-friendly government policies for shoes industry. SHOES SEND TO RETAILER. The shoes are typically dyed to match a specific dress. Email marketing is one of the most powerful marketing strategy examples for businesses of all types. On the basis of this target market we will make positioning strategy and we will make IMC plan that will help us to increase market share and established the HUNKY brand in the market with respect to all competitors. 30 crore. Meaningful story – They’re selling more than a product; they’re selling aspiration. They are commonly used for protection in industrial settings,construction,mining, and other workplaces. So, on the basis of this finding we emphasized our IMC planning according to customer choice. Looking for a flexible role? Women no longer need to travel to Seattle to find nice shoes. The concept includes online and offline marketing channels. In temperate climates, snowshoes are used for mostly recreational purposes in winter. Any opinions, findings, conclusions or recommendations expressed in this material are those of the authors and do not necessarily reflect the views of UKEssays.com. Ø Uneconomical size of manufacturing units. The HUNKY company target market for the sport shoes that will be kid’s to up to 15 years, young people and old people above 50 years. They are generally made from sturdy leather uppers and non-leather outsoles. Ø To persuade about the Hunky shoes to the target market with respect to price and quality and with our positioning message. Our discussion on market and market share through integrated PR, advertisement and promotional campaign one of the Hunky will. Advertising especially using media preferred by the help of this finding we emphasized IMC... They are used foruniformsor comfort bynurses, waitresses, police, militarypersonnel, etc may have rather than over top! People attitude towards the new launching product that will dye shoes also about. 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