Onboarding tools like Userpilot have provided SaaS teams with an easier way to onboard new users and introduce new features. Leverage subscribers data to create more dynamic, clickable emails. Putting everything in the email alone will not work—it’s overwhelming. Product UX announcement best practices Optimize the first line of the announcement with essential information to reach users that skim or only see the preview text. Instead, show users how they can get value from it. Unless your users are technical people like web developers. Marketers, developers, product managers need to respect users and use smart ways to announce updates. The way they named the feature (Custom Roles) is direct. Benefit is summed up in the subheadline, better pdf export. The headline, which mentions the benefit and outcome, says what the product update is all about. Will everybody see the page? Interested in hearing more about our latest product releases? Make it clickable, nicely designed and simply interesting. Additionally, Microsoft will not accept requests for design changes or new features during the Extended Support phase. The teal-colored real estate at the right, definitely steals the attention, alerting active users that there’s something new inside. The U.S. Food and Drug Administration today announced the following actions taken in its ongoing response effort to the COVID-19 pandemic: Today, the FDA posted a … Aiza writes onboarding emails that help SaaS teams get their users from sign up to success. Connect with her on LinkedIn. Here’s what’s going to happen with long product tours. Example #1: Strava. Updates can bring a tremendous amount of excitements and praise from customers, or can easily annoy them. of your new feature, you can add a quick tutorial of how to use it. Your existing users will easily find and use your new feature. Ask yourself if the information (both positive and negative) will have an impact on your customers and followers. Templates for announcements are great for new product launches, with space for product details, positive user or industry quotes, and availability information. Got a new product or update? How long did they stay inside the blog update? It is a non-interruptive widget and welcoming at the same time. Historical order is the best way to show all updates and to give the impression and you are continuously working on improving the software. 5 articles in this collection Written by Heather Chesnutt. It’s all about eliminating the pain with exporting a pdf—broken formatting, weird spacing, and misplaced images. Here’s how these demos can help you announce your updates. Here’s how to do your product updates right. Show the product from different angles — Hill City. Just like sharing your public roadmap, it’s also a great way to let potential customers see that you’re constantly improving. There are simple SaaS apps that will already do well with product-led onboarding. This site uses cookies to provide you with a greater user experience. A great place to do this is a community forum like Product Hunt, since that's probably where a lot of your users already hang out. Now, if you have released a couple of bundled features at once, here’s a tip. Get started in 10 seconds. , they were able to show off their product without any man-hours required, saving them 50-100 man-hours of their sales team. Not everybody will care about an update, and that's alright. In one section shown above, the problem was described vividly, “Instead of a never-ending “bag of metrics” that you have to sift through to find answers”. In-app updates announcements work because they are communicated to people, who are already using your service. “so busy DevOps and SRE teams can respond to incidents smarter and faster”. (You can also jump to the relevant sections below). If you know that they are the ones who are using the specific feature you've updated, create a personalized message to that specific segment of your audience. ", " All important news that happened in 2018". How many users saw the in-app announcement? If you’re getting a lot, you’ve probably noticed that a couple of suggested features are repeatedly being asked by several users for a while now. ", "New important releases and how to use them? Then talk to her and tell her about all the effort you’ve done! Let them do the rest of the exploration. Crafting an effective message and distributing it through various mediums can be a tricky task, but with the right tool, you soon will discover that things are much simpler as they've looked at first. Crypterium's latest blog "Crypterium 2018 RoundUp" is a great example of smart updates summary. While the benefit is clearly stated, “so busy DevOps and SRE teams can respond to incidents smarter and faster”. As to the how the new platform does it, it wasn’t explained in detail—. A great example would be " What we have accomplished in 2018" or "What we have been working on this month". Instead of a never-ending “bag of metrics” that you have to sift through to find answers”. Honestly, these are the only things your users need to hear. At that time, they’re usually on their desktops or laptops, getting ready to work. Because they would finally have more time closing more sales than identifying potential prospects that they will talk to [this is the outcome]. A person who is aware of your product knows how it looks, performs, and is actively using it - she is the right person. RSS feed Search all updates. Blog. Here are two examples of product update emails that speak directly to a target audience. What may sound like a hard task, in reality, requires a few hours of work. Let the CEO or head of Marketing or Development explain why the update is important for your business. But few people actually do that. Nobody likes reading mile-long emails, especially when they’re too technical for your user base. Announce to the world how excited you are about the new update, that involved a huge amount of effort. M. eaning, they’ll only proceed to try out the feature if you show them how. They’ll be happier and when they are, they’ll stay with you for the next months (and years) to come. Slack gave customers a bite-sized preview of the coming news. 2020-03-26T15:06:48-04:00 Mar 19 | BreatheTV | Technology. How many product request messages do you get every day? There are simple SaaS apps that will already do well with product-led onboarding. Because they have no clue on what you’re talking about. Taking a customer-first approach to your communication strategy will get your followers excited about updates and be aware of them. Tell them that you care. Also, a blog gives you more space to be creative. Updates can bring a tremendous amount of excitements and praise from customers, or can easily annoy them. As to the how the new platform does it, it wasn’t explained in detail—which is why it works. Think about how you’re going to roll it out so your existing users will actually use them. The smartest way to announce an update requires an effective message delivered at the right time, through the right medium, where your audience is more likely to hear your announcement. Unfortunately, they are a small portion of a customer base. It pays to learn more about. 29% of all webinars are produced by software technology companies. Replies are hilarious. Altynai Alamanova is a results-driven passionate Digital Marketing professional with extensive experience in SaaS and Startups. Be cautious though when using new feature in-app announcements. Let’s say that your target users are salespeople. Impressive isn't it? They began tracking the users who request a certain feature in Trello. Marketers, developers, product managers need to respect users and use smart ways to announce updates. So to get their attention, you have to anchor your product update from the, And to get them to use the new feature, show—not, Use a checklist for your new feature demos, In one section shown above, the problem was described vividly, “. Especially if you’re a technical founder – you may fall into the trap of talking features, not benefits. Absolutely yes. Putting a face to your company (helpful for building customer relationship), Establishing your authority in your industry. Sample Staff Announcement We love their updates page! Microsoft will also take steps to remove Flash from the Windows operating system. You have a set of users who are repeatedly requesting for new features. Improving your product is an essential component of sustainable competitiveness in software as a service industry. We got you. Write in an easy-to-read style, avoiding jargon and acronyms that might confuse the reader. Product Updates & Announcements. Certainly, prior to running any campaign, you should thoroughly think the strategy over. The reason is there might be users who have missed your announcements. When you click on the “Learn more” button, you’ll get directed to a landing page where all the new features of that platform are explained thoroughly. A lot of small companies with small customer base (who are actually capable to personalize updates messages) miss here. You can even A/B test your flows to optimize your success goals. Subject line: Introducing the seamless Train Tee. To relay updates from the higher-ups to the staff, announcements must be made formal and be in a form of a written notice or a mail. Productstash is the all-in-one tool for collecting feedback, building roadmaps and announcing updates. Show your customer some care by bundling up small bug fixes and frame them in the right way and announce them periodically. Today, we announced an autonomous indoor camera, new security devices for your car, and a mailbox sensor. For your in-app product demos, you can use a checklist of the new features. Vapotherm Transfer Unit | Product Update Announcement . The challenge is to deliver the right message to your audience. So your marketing strategies need to correspond to, Announce your product updates, release notes, news. But most importantly, personalize your emails. This technique is best when you’re doing humongous product updates and not just releasing 1 or 2 new features. The era of mass emails is gone. Please refer to the notes hereunder regarding this product update. View product updates, announcements, and privacy and security information In contrast to social media, where you are limited in words like Twitter, (or in general the message is expected to be short), creating a blog is a smart way to announce product update. , you can easily record engagement, completion and feature adoption of the new features automatically. AnnounceKit believes in giving people space to decide whether or not to click on flashing colorful dot. Customer emails about product updates are often an afterthought. Product Update Announcement - PN59. Udemy does modals on their minor releases inside their app. Having all the information in your knowledge base will not work for marketing purposes—it’s too technical. Now this brings up to one essential factor in all your product updates, whatever form they’re in—the, Notice that they switch to a benefit-driven tone towards the middle of the paragraph. You can always share the recording to subscribers who haven’t shown up through email. Updates can bring a tremendous amount of … Right after the second email, you add a condition. Plus, the emojis helped explain what Custom Roles is. The smart announcement shows benefits to a person and improves the credibility of your brand. OK, so you’ve developed a new technology framework that processes complex data from multipoint sources all at once. Moreover, the widget disappears after you clicked on it and doesn’t bother a user anymore. Siteground starts their announcement with “Managed Update to PHP 7.3”. Look closely to the engagement rates! What this product announcement email does right: Illustrate the intangible. Share what you've built and let your audience know you've been featured on the site. The headline, which mentions the benefit and outcome. But when introducing it, you might wanna tone down the market-y voice. Note: Press announcements from 2013 to 2016 and 2017 are available through the FDA.gov Archive.Some links in press announcements may no … In situations where you are tremendously proud about the work being done to release a new feature or did something that will impact all customers, it is advisable to take one more extra step and summarize announcement in a blog. “automatically highlight relationships between all your entities and make sense of it all”. You can experiment with the flow and optimize for your success goals. The goal is always to make more money, that’s why you created new features. Announce your product updates and company news Beautifully designed newsfeed powered with in-app notification widgets, email notifications and feedback collection. On top of your big announcements, you can also embed a new feature demo inside your app for a while. Users will not magically find their way to your new features. Check out how to get your product updates right to increase adoption and retention! So to get their attention, you have to anchor your product update from the “what’s in it for them” perspective. Products moving to Extended Support. On a weekly basis, I get at least 3 webinar invitations from the software I’m signed up to, the communities I’m joining, and the courses I’m in. Begin by writing down the basics: the who, what, when, where, why and how of the new product announcement. The way they named the feature (Custom Roles) is direct. Amazon just announced a bunch of new products at its annual hardware event.We cover everything Amazon announced in the posts below, but as a … Bundle up all small bug fixes and emphasize important additions in the features list. Were you able to drive inactive leads back to your app? Jul 17, 2020. From the dropdown, there’s a Step-by-Step Guides which will trigger a feature demo shown below. Troi used Userpilot to automate their software demos. You’ll just drive engagement away if you do that. In contrast to a website updates page, a blog allows you to add personal notes. This is the help button from the upper right portion of their app. Extended Support includes security updates at no cost, and paid non-security updates and support. There are different techniques you can use to catch users’ attention, which we won't cover in this blog. As mentioned earlier an effective announcement component is to send the message to the right audience. AnnounceKit is a smart way to create updates page for your users and keep them engaged with cool widgets on your website. It doesn't matter how hard developers and product managers are working on creating perfect software, if your customers don't know about it, then well, they don't know about it. About the new feature, show—not tell—how to do is organize all users into segments and write email. Them to use our lizard brains a lot of small companies with small customer base wan tone. 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The goal is always to make more money, that ’ s a tip your communication strategy will get product...