The report is a nationally representative survey of more than 1,000 kids age 13 to 17. 11/11/20. Although not a top result, increased website traffic wasn’t too far behind with 36%. Explore the latest YouGov polling, survey results and articles about Social Media. Especially in an era where tech savvy leadership is expected, lack of comfort with popular platforms like Facebook and Twitter can make you look out of step with the times. Published July 28, 2008 Share it. The narratives we share and portray on social media are all positive and celebratory. Meanwhile, our older survey respondents (45-64) who reported an increase in usage are spending their increased time on Facebook and YouTube. The report is a nationally representative survey of more than 1,000 kids age 13 to 17. Here are the 10 most important social media marketing statistics that you need to keep in mind! October 2020. You can run surveys on Facebook, Twitter, Instagram, and more. Social media is a tool that is becoming quite popular these days because of its user-friendly features. Encourage your team to create their own social presence to promote content and increase overall brand trust. Think about what you’re selling. And there are now more people using the top four social messaging apps (WhatsApp, Messenger, WeChat, and Viber) than the top four social media apps (Facebook, Instagram, Twitter, and LinkedIn). Social media survey results. Facebook’s Head of News Feed, Adam Mosseri, recently revealed that live videos on average get six times as many interactions as regular videos. This enables group admins to provide a dedicated space for COVID-19 educational tools within their communities. Measure your results across all social networks. Twitter was close behind with 89 percent of respondents saying they use the platform for their business. 30/10/20. At the other end of the scale, 7 percent of respondents work at companies with over 200 employees. Figure out what's working and what's not – don't be afraid to pivot and try something new! Key statistics. For this report, we surveyed over 1,700 marketers (1,796 to be precise) from businesses of all sizes. In the chart below, you can see how that breaks down, as 26.1% said brands must be sensitive to the current climate with their ads, while 19.1% said only if the brand’s product was “essential.” Then again, nearly 1/3 of respondents said it was okay for brands to advertise with no caveats. Consumers want honesty and credibility. Here are some great benefits social networks can provide for better academic results: Collaboration and communication. Thank you very much for agreeing to participate in this survey based on the uses and impact of social media. It’s a hybridized digital version of “Keeping up with the Joneses”. GlobalWebIndex also did research around advertising during COVID-19. Messaging platforms have grown at an incredible rate over the last couple of years. A further 21 percent work at companies with between 11-50 full-time team members. If you have a longer survey you would like your audience to take, point them in that direction with a CTA. Facebook is constantly tweaking its News Feed algorithm and it appears that organic reach has once again declined over the past 12 months with just 21 percent of people “disagreeing” or “strongly disagreeing” with the below statement: Video has been booming across social channels for the past couple of years and 85 percent of businesses are keen to create more video in 2018: When we asked what’s currently holding businesses back from creating more video content lack of time and budget were the two main blockers: Facebook is the most popular platform for paid ads (94 percent), followed by Instagram (44 percent), with LinkedIn and Twitter tied in third place (26 percent): Looking ahead, 67 percent of businesses are looking to increase their social media advertising budget in 2018: Ninty-five percent of respondents said their business posts images, with links (85 percent) being the second most shared content type: Last year, only 29 percent of State of Social respondents had created stories on Instagram or Snapchat. While 56.7% of people say there’s nothing among the list of things we’re seeing brands post that they do want to hear, the other half is looking for such information. You can view a more detailed breakdown on the data at the bottom of this post. Social Media Monitoring Survey Results Conducted by Business Wire and PR News Revealed Download The results show that 85 % of all survey participants are using social media, mostly for a mixture of private and professional reasons. Posted by peersense November 19, 2019 November 19, 2019 Posted in Uncategorized. However, 20% of respondents in the 25-34 age bracket reported spending more time on TikTok, while 14% reported more time on Twitter. You can run surveys on Facebook, Twitter, Instagram, and more. For example, while many age groups are open to entertaining updates, young millennials (aged 25-34) are clearly not into it. Thank you very much for agreeing to participate in this survey based on the uses and impact of social media. Wellbeing . Now add your 500 Twitter followers. If that's not possible, place it at the footer of your website, blog or newsletter, or in the credits section. yes, we plan to run this survey more frequently in the future! As a Behavioral Scientist, I wonder what causes this paradox? 280 Daines Street, #200 The overarching goal of the research is to create knowledge and resources for education professionals as they assess and implement social media strategies for communication and engagement. This year 42 percent have created stories on Instagram (just 11 percent had created stories on Snapchat): Further to this, 68 percent of respondents plan to create more stories content in 2018: In our last State of Social report, 26 percent of marketers said they had created live video content. P.S. In our first Attorney at Work Social Media Survey, conducted in December, we asked readers about their social media habits, preferences and attitudes. People share personal experiences more often than they share anything else on social media. 16/10/20. However, European media’s emphasis on digital privacy around GDPR, additional regulations, and antitrust suits against internet companies like Google doesn’t seem to have sowed deeper distrust of social networks. Orchard PR has carried out an extensive survey of social media use in Guernsey. These new tools include an educational pop-up which will direct members to Facebook’s COVID-19 information center, prompting to the admins of COVID-19 related groups as for when official health authorities are going live with updates, so that they can re-share the relevant Facebook Live broadcasts with their groups and new materials for its learning units for groups. Results Are In! Want more construction marketing tips and information? Results : 2019 Social Media Influencers’ Survey. Whereas businesses that have not invested in ads are more than twice as likely to report that the effectiveness of social media marketing for their business is “uncertain” or “very ineffective”. A new study conducted by the Pew Research Center shows that the number of U.S. adults who claim to use certain social media platforms is largely unchanged since 2018, despite the controversies that have plagued those platforms over the past year. You can view a more detailed breakdown on the data at the bottom of this post. Social media suites are a great way to see everything in one place, from post creation and distribution to monitoring and analytics. (Optional) Customize the Headline and Message to describe what the survey is about and why you want people to take it. ; Click the Facebook icon. Social media companies were second only to cyber criminals when it came to fueling online distrust. The most important reason for not using social media is an unwillingness to mix private and professional matters. Round 10 COVID-19 questions finalised. More importantly, think about the message you’re pushing with your ads. Please take the survey titled "Impact of social media on youth". post; share; tweet ; PDFs containing the survey results and selected comments from the recent MVP and SMT surveys are now posted in the Documents section. You can find out right now simply by asking, through a survey on your social media page. It should be noted that since LinkedIn is the top social media platform in this survey (even above Facebook and YouTube), it is likely that most of the people surveyed are professionals, thus this may skew the results a bit when compared to the general population. However, when we split these results based on whether or not the respondents had invested in ads, ... About the State of Social Media survey and data. “The Results from the platform have been nothing short of amazing!” Chris W. Customer Insights. A report covering the in-depth survey carried out across UK public sector organisations into the use of Social Media. Follow us on social media We regularly post updates on Facebook, LinkedIn and Twitter so you can instantly keep up to date with news, media highlights and survey results. Nearly 1/4 of respondents have joined new groups on social media as a result of the pandemic, the majority of those joined in an effort to stay up-to-date on COVID-19 information. Finally, if you’ve been trying to find a way to leverage Facebook Groups or LinkedIn Groups for your business, now might be the time. 17% received 6-25 contacts per day, followed by 26-100 contacts (9%) 101-500 (4%) and more than 500 (4%). Survey: Nearly 100% of social media users visit at least four platforms a day GoodFirms surveyed 450+ social media users and found that nearly all of them access at least four social media platforms a day. Regardless of if you’re running ads or organically posting, it’s important to know where your target audience is and what social media activities they may be partaking in. If I were to do the study again I would’ve asked participants to give an indication of their age group and possibly sample participants from each age range in order to see if the frequency of use varied with age. ), or helpful inspiration (ideas, recipes, etc.) Round 10 COVID-19 questions finalised. 49 percent of our respondents work at businesses with 1-10 employees. Just under half (49 percent) of the people who took our survey work at companies with fewer than 10 full-time staff. The information you provide in this questionnaire will be used for research purposes only, and by completing the questions you are given your consent for me to use this information throughout the course of my dissertation. For example: websites, social media, blogs, ebooks, newsletters, etc. New version of Round 9 data now available. We’ve made the data open and available to anyone in this Google Sheet (feel free to make a copy and interrogate in any way you’d like – we’d love to hear what you might find). For this report, we surveyed over 1,700 marketers from businesses of all sizes. Thank you to all that participated in our annual survey and attended the 2019 Social Media Summit. Paid media costs are incredibly low right now, so as long as you’re mindful and monitor your ads on a daily basis, chances are you won’t run into any issues. That share falls to 78% among those ages 30 to 49, to 64% among those ages 50 to 64 and to 37% among Americans 65 and older. Kirk Petersen @kirkpete. In the Center’s 2014-2015 survey of teen social media use, 71% of teens reported being Facebook users. And now that strategies have changed and things are beginning to settle, we wanted to understand exactly how things have shifted, and more importantly, will these trends continue in the wake of the coronavirus. Social media suites are a great way to see everything in one place, from post creation and distribution to monitoring and analytics. 16/10/20. Your feedback is important! But the answer is certainly not a resounding yes. Who Are You? Despite all the major social networks reporting increased activity as more people are forced to stay home, the majority of users reported they have not started using any new social media channels (70%). Facebook is the leading platform for marketers with 96 percent saying their business is actively using it. YouGov/ Global Witness Survey Results Sample Size: 1500 registered voters who are regular users of social media (i.e. You can view a more detailed breakdown on the data at the bottom of this post. Remember: If you don't promote your survey and point a finger at it, shouting, "Hey - look at this." Social media platforms allow users to view material posted by others and to post content for others to see. | Privacy Policy, © Copyright 2007-2020 Ignite Social Media. If you haven’t and are just waiting for the whole social media thing to take a chill pill and quiet down, you’ll be waiting in vain. As you move forward with your social media efforts, be sure to take into account these consumer insights to help strengthen your strategy and your connection with consumers. In 2017, 31 percent of marketers said they had broadcast live content—just a 5 percent increase: For those who have created live video, Facebook was the number one platform of choice, ahead of Instagram and Periscope (Twitter): Live video could still present a huge opportunity in 2018, though. Birmingham, MI 48009 Finally, while time spent on social is up and some users are reportedly spending time on channels they didn’t frequent before, they’re not creating more content themselves. November 26, 2014 November 26, 2014 shekdog Weekly Blog survey, Survey Monkey, Task 7. Meanwhile, medical and civil service workers are most eager for updates on hours and product availability. A team of experts designs this survey questionnaire on social media after carefully calibrating the attributes and personalities of people. Cary, NC 27513 YouGov found that 85 per cent of respondents follow social media influencers in the … 2019 CIGI-Ipsos Global Survey Highlights 1. Hear the Voice of our Customers. Many social media platforms have evolved to integrate marketing, advertising and commerce. Those that have been turned off are reporting concerns over price gouging, ads for travel, and brands advertising the sale of personal protective equipment (PPE). What’s in store for the social media industry in 2018? Facebook is the most popular platform for general purposes, whereas LinkedIn and Twitter are more popular for professional usage. Encourage your team to create their own social presence to promote content and increase overall brand trust. Questions selected for new online panel. For this report, we surveyed over 1,700 marketers (1,796 to be precise) from businesses of all sizes. Right now, marketers still appear to be investing more time and resources into social media platforms like Facebook and Twitter, but as organic reach continues to decline (more on this below), we’ll see a greater number of marketers experiment with messaging apps as a way to connect with their audience. The social media network with the least results was sales leads (18%). For example: websites, social media, blogs, ebooks, newsletters, etc. Follow Kirk Petersen on Twitter share; tweet; post; email; print; Editors' pick Courtesy of Snapchat. Your feedback is important! As the easiest form of marketing to change on the fly, social media marketing has become one of the most popular ways for not only people to stay connected to other people, but for brands to reach their audiences. Let’s look at the KPIs worth tracking for your social media. Additional Features Ads Amplify Impact Insights ... Do more with social media with our best-of-breed partnerships. ; Choose Post to Social Media. When 51 people had taken this survey, Humor and Personal Experiences were neck-and-neck in the results, both at over 50%. However, when we split these results based on whether or not the respondents had invested in ads, we found that businesses that have invested in social media ads are more than twice as likely to report that social media marketing is “very effective”. According to the recent study in 2020, there are 3.5 billion active social media users worldwide which are about 45 percent of the total population. All rights reserved. Only 20% express disapproval, which is right in line with the 21% of respondents who felt the same in our survey. All rights reserved. Please take the survey titled "Impact of social media on youth". You can find out right now simply by asking, through a survey on your social media page. Q25. February 21, 2011 • Kate Monteith. As a group, we have conducted a short survey asking participants to inform us of some of the basic questions regarding social media use and presence. Thanks so much for checking out our State of Social 2018 report. Globally, about 50% say they approve of brands running “normal” advertising campaigns that aren’t linked to coronavirus. Just in time for this new group activity, Facebook launched new tools for groups to ensure members are getting accurate COVID-19 information. Say you have a Facebook profile 300 people like. While some respondents agreed that they’d like to see these types of content, about half (56.7%) said they wanted to hear none of the above from brands. For seven consecutive years, CASE has partnered with Huron Education and mStoner to survey educational institutions about their social media activities. Is your product one consumers are open to buying right now? Social media questionnaire Results of the survey show the importance of social media participation in almost all aspects of business operations and leadership. Results Show Social Media Importance. No other platform was used by a clear majority of teens at the time: Around half (52%) of teens said they used Instagram, while 41% reported using Snapchat. In the midst of the COVID-19 pandemic, consumers across the world are struggling to find “the new normal.” With that, brand marketers are trying to figure out how to adapt their social strategies to new social media behaviors. It's a great tool also for us to show potential clients what they can expect by working with me. It’s also important to remember who your audience is, as what people want to hear differs according to both their age group and their quarantine status. Surveys on Facebook, Twitter, Instagram, and were mostly positive Sample Size: 1500 registered who. 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