Follow us on social media We regularly post updates on Facebook, LinkedIn and Twitter so you can instantly keep up to date with news, media highlights and survey results. In spite of bad press, most people are optimistic about the impact of social media. As a group, we have conducted a short survey asking participants to inform us of some of the basic questions regarding social media use and presence. The results show that 85 % of all survey participants are using social media, mostly for a mixture of private and professional reasons. Surprisingly, our survey found the opposite: 65% of those surveyed receive fewer than five contacts via social media per day. Social media platforms allow users to view material posted by others and to post content for others to see. Social Media Survey Results: Few Sales Coming from Social Media Efforts. Social media companies were second only to cyber criminals when it came to fueling online distrust. Copy this link and paste it wherever it's visible, close to where you’re using the resource. It should be noted that since LinkedIn is the top social media platform in this survey (even above Facebook and YouTube), it is likely that most of the people surveyed are professionals, thus this may skew the results a bit when compared to the general population. In our first Attorney at Work Social Media Survey, conducted in December, we asked readers about their social media habits, preferences and attitudes. Trust levels for different platforms followed similar distribution patterns in the U.S. and Europe, and were mostly positive. This enables group admins to provide a dedicated space for COVID-19 educational tools within their communities. Here are some great benefits social networks can provide for better academic results: Collaboration and communication. For seven consecutive years, CASE has partnered with Huron Education and mStoner to survey educational institutions about their social media activities. Include a CTA at the end of a blog post, in a social media post, or at the end of one of your newsletter emails. Social media KPIs for reach. What I heard anecdotally overwhelmed me. Alex. Additional Features Ads Amplify Impact Insights ... Do more with social media with our best-of-breed partnerships. media solutions, 41 percent of respondents were the only marketer at their company, 38 percent of people worked in marketing teams of between 2-5 colleagues, 11 percent of people work in marketing teams larger than 11 people, 9 percent of people work in marketing teams of between 6-10. These new tools include an educational pop-up which will direct members to Facebook’s COVID-19 information center, prompting to the admins of COVID-19 related groups as for when official health authorities are going live with updates, so that they can re-share the relevant Facebook Live broadcasts with their groups and new materials for its learning units for groups. Especially in an era where tech savvy leadership is expected, lack of comfort with popular platforms like Facebook and Twitter can make you look out of step with the times. Q25. The social media network with the least results was sales leads (18%). You can view a more detailed breakdown on the data at the bottom of this post. ; Click the Facebook icon. Only 20% express disapproval, which is right in line with the 21% of respondents who felt the same in our survey. Published July 28, 2008 Share it. Want more construction marketing tips and information? If that's not possible, place it at the footer of your website, blog or newsletter, or in the credits section. Please take the survey titled "Impact of social media on youth". The highest approval comes for brands providing practical and informative tips to help deal with the situation, followed by campaigns that show how they are responding to coronavirus and helping customers. Globally, about 50% say they approve of brands running “normal” advertising campaigns that aren’t linked to coronavirus. Same for you other social accounts. Results of the survey show the importance of social media participation in almost all aspects of business operations and leadership. Social media is a tool that is becoming quite popular these days because of its user-friendly features. Birmingham, MI 48009 The results to this survey are particularly interesting when viewed in light of Greentarget, ALM and Zeughauser Group’s survey of corporate counsel in the Corporate Counsel New Media Engagement Survey. Social media has been linked to higher levels of loneliness, envy, anxiety, depression, narcissism and decreased social skills. What’s in store for the social media industry in 2018? Beyond that, things got interesting. For example: websites, social media, blogs, ebooks, newsletters, etc. Just in time for this new group activity, Facebook launched new tools for groups to ensure members are getting accurate COVID-19 information. Facebook’s Head of News Feed, Adam Mosseri, recently revealed that live videos on average get six times as many interactions as regular videos. YouGov/ Global Witness Survey Results Sample Size: 1500 registered voters who are regular users of social media (i.e. But the answer is certainly not a resounding yes. Results Are In! We discussed questions like this and others in our live Q&A with brands in late March. Survey results Author By. Facebook is the most popular platform for general purposes, whereas LinkedIn and Twitter are more popular for professional usage. Now add your 500 Twitter followers. Many social media platforms have evolved to integrate marketing, advertising and commerce. Kirk Petersen @kirkpete. 49 percent of our respondents work at businesses with 1-10 employees. Nearly 1/4 of respondents have joined new groups on social media as a result of the pandemic, the majority of those joined in an effort to stay up-to-date on COVID-19 information. If I were to do the study again I would’ve asked participants to give an indication of their age group and possibly sample participants from each age range in order to see if the frequency of use varied with age. Whereas businesses that have not invested in ads are more than twice as likely to report that the effectiveness of social media marketing for their business is “uncertain” or “very ineffective”. As a Behavioral Scientist, I wonder what causes this paradox? Our team surveyed over 600 consumers at the beginning of April to gauge their opinions on social media marketing tactics and how their social media behavior has changed. — How marketers are using social media platforms: … The narratives we share and portray on social media are all positive and celebratory. It's a great tool also for us to show potential clients what they can expect by working with me. All rights reserved. Interestingly, young people (aged 18-24) were 2x more likely than any other age bracket to join new groups to keep up with information about COVID-19, an indicator that this group is turning to social first for news and information. While 56.7% of people say there’s nothing among the list of things we’re seeing brands post that they do want to hear, the other half is looking for such information. 11/11/20. Social Media Monitoring Survey Results Conducted by Business Wire and PR News Revealed Download SocialSurvey has been a great way for my past clients to voice their experience with me and my company at New American Funding. Messaging platforms have grown at an incredible rate over the last couple of years. And because it tracks changes from 2012 to today, we can see how teens' social media use continues to evolve. Finally, if you’ve been trying to find a way to leverage Facebook Groups or LinkedIn Groups for your business, now might be the time. Sum it all up- that’s your potential reach. Here are the 10 most important social media marketing statistics that you need to keep in mind! MORE... Latest news. How many people might see your posts across all of social media? Some 88% of 18- to 29-year-olds indicate that they use any form of social media. More importantly, think about the message you’re pushing with your ads. And, more than 60% of people surveyed also reported they haven’t seen anything from brands that turned them off. The overarching goal of the research is to create knowledge and resources for education professionals as they assess and implement social media strategies for communication and engagement. You can run surveys on Facebook, Twitter, Instagram, and more. Just under half (49 percent) of the people who took our survey work at companies with fewer than 10 full-time staff. Social Media, Social Life: Teens Reveal Their Experiences sheds light on teens' changing social media habits and why some kids are more deeply affected by -- and connected to -- their digital worlds. For example, while many age groups are open to entertaining updates, young millennials (aged 25-34) are clearly not into it. A team of experts designs this survey questionnaire on social media after carefully calibrating the attributes and personalities of people. 2019 CIGI-Ipsos Global Survey Highlights 1. New version of Round 9 data now available. In the chart below, you can see how that breaks down, as 26.1% said brands must be sensitive to the current climate with their ads, while 19.1% said only if the brand’s product was “essential.” Then again, nearly 1/3 of respondents said it was okay for brands to advertise with no caveats. Social media platforms allow users to view material posted by others and to post content for others to see. We hope you enjoyed the data and discovered some useful takeaways for your business. The results show that 85 % of all survey participants are using social media, mostly for a mixture of private and professional reasons. Round 10 COVID-19 questions finalised. Social media platforms like Facebook, Instagram, Twitter and more are giving people a chance to connect with each other across distances. Phone: 919-653-2345, © Copyright 2007-2020 Ignite Social Media. 11/12/20. The social media network with the least results was sales leads (18%). The short answer is, it depends. Click here to learn more. Business Wire & PR News survey release on social media monitoring. 30/10/20. Questions selected for new online panel. The report is a nationally representative survey of more than 1,000 kids age 13 to 17. To post your survey link to Facebook: Go to the Collect Responses section of your survey. Finally, while time spent on social is up and some users are reportedly spending time on channels they didn’t frequent before, they’re not creating more content themselves. Explore the latest YouGov polling, survey results and articles about Social Media. Measure your results across all social networks. 30/10/20. Your feedback is important! You can run surveys on Facebook, Twitter, Instagram, and more. Encourage your team to create their own social presence to promote content and increase overall brand trust. No other platform was used by a clear majority of teens at the time: Around half (52%) of teens said they used Instagram, while 41% reported using Snapchat. Let’s look at the tourism survey results 2019 details…. Understanding the habits of social media users can help inform your social media strategy. October 2020. Graphs and charts from IRISS' Blocked or not Blocked survey of access to social media, February 2012 www.iriss.org.uk/resources/blocked-or-not-blocked New version of Round 9 data now available. Ready, set, measure. For seven consecutive years, CASE has partnered with Huron Education and mStoner to survey educational institutions about their social media activities. Social media suites are a great way to see everything in one place, from post creation and distribution to monitoring and analytics. However, 20% of respondents in the 25-34 age bracket reported spending more time on TikTok, while 14% reported more time on Twitter. Social media survey results. In terms of quarantine status, those who have been formally quarantined are mostly likely to seek brand updates and 36% of them want to be entertained. 16/10/20. Social Media, Social Life: Teens Reveal Their Experiences sheds light on teens' changing social media habits and why some kids are more deeply affected by -- and connected to -- their digital worlds. Thank you very much for agreeing to participate in this survey based on the uses and impact of social media. If you have questions about your social media marketing efforts during COVID-19, please fill out the form below to get in contact with us: Sorry, the comment form is closed at this time. A further 21 percent work at companies with between 11-50 full-time team members. Encourage your team to create their own social presence to promote content and increase overall brand trust. This could be especially valuable for Page owners as Facebook is making changes to their News Feed algorithm to give people more opportunities to interact with the people they care about. Meanwhile, medical and civil service workers are most eager for updates on hours and product availability. By Susan Kostal. Social media suites are a great way to see everything in one place, from post creation and distribution to monitoring and analytics. Social Media Survey Results. Results show a high degree of engagement with social networking media such as Facebook, and a significant engagement with other media such as professional media, microblogs and blogs. As was true in previous Pew Research Center surveys of social media use, there are substantial differences in social media use by age. Being a smart marketer means you must analyze social media marketing statistics and facts to better prepare your strategy to increase engagement and sales. In the midst of the COVID-19 pandemic, consumers across the world are struggling to find “the new normal.” With that, brand marketers are trying to figure out how to adapt their social strategies to new social media behaviors. And now that strategies have changed and things are beginning to settle, we wanted to understand exactly how things have shifted, and more importantly, will these trends continue in the wake of the coronavirus. YouGov found that 85 per cent of respondents follow social media influencers in the … The report is a nationally representative survey of more than 1,000 kids age 13 to 17. Right now, marketers still appear to be investing more time and resources into social media platforms like Facebook and Twitter, but as organic reach continues to decline (more on this below), we’ll see a greater number of marketers experiment with messaging apps as a way to connect with their audience. Thank you to all that participated in our annual survey and attended the 2019 Social Media Summit. The overarching goal of the research is to create knowledge and resources for education professionals as they assess and implement social media strategies for communication and engagement. About YouGov At the heart of our company is a global online community, where millions of people and thousands of political, cultural and commercial organizations engage in a continuous conversation about their beliefs, behaviours and brands. 11/12/20. 52% of people think that social media has a very or somewhat positive influence on society and only 38% think that the impact is negative (10% answered that there was no impact). As the Digital by Default agenda moves swiftly… Q25. Hear the Voice of our Customers. 4th Annual Social Media Marketing Survey Report Download your copy of Attorney at Work's survey results. Facebook is the most popular platform for general purposes, whereas LinkedIn and Twitter are more popular for professional usage. The most important reason for not using social media is an unwillingness to mix private and professional matters. Paid media costs are incredibly low right now, so as long as you’re mindful and monitor your ads on a daily basis, chances are you won’t run into any issues. A report covering the in-depth survey carried out across UK public sector organisations into the use of Social Media. post; share; tweet ; PDFs containing the survey results and selected comments from the recent MVP and SMT surveys are now posted in the Documents section. post; share; tweet ; PDFs containing the survey results and selected comments from the recent MVP and SMT surveys are now posted in the Documents section. According to the recent study in 2020, there are 3.5 billion active social media users worldwide which are about 45 percent of the total population. That share falls to 78% among those ages 30 to 49, to 64% among those ages 50 to 64 and to 37% among Americans 65 and older. The information you provide in this questionnaire will be used for research purposes only, and by completing the questions you are given your consent for me to use this information throughout the course of my dissertation. P.S. “The Results from the platform have been nothing short of amazing!” Chris W. Customer Insights. However, European media’s emphasis on digital privacy around GDPR, additional regulations, and antitrust suits against internet companies like Google doesn’t seem to have sowed deeper distrust of social networks. In 2017, 31 percent of marketers said they had broadcast live content—just a 5 percent increase: For those who have created live video, Facebook was the number one platform of choice, ahead of Instagram and Periscope (Twitter): Live video could still present a huge opportunity in 2018, though. Your feedback is important! You can find out right now simply by asking, through a survey on your social media page. And there are now more people using the top four social messaging apps (WhatsApp, Messenger, WeChat, and Viber) than the top four social media apps (Facebook, Instagram, Twitter, and LinkedIn). The respondents (45%) have achieved greater brand awareness through the use of social media. Kirk Petersen @kirkpete. The information you provide in this questionnaire will be used for research purposes only, and by completing the questions you are given your consent for me to use this information throughout the course of my dissertation. Let’s look at the KPIs worth tracking for your social media. For this report, we surveyed over 1,700 marketers (1,796 to be precise) from businesses of all sizes. Please take the survey titled "Impact of social media on youth". Facebook is constantly tweaking its News Feed algorithm and it appears that organic reach has once again declined over the past 12 months with just 21 percent of people “disagreeing” or “strongly disagreeing” with the below statement: Video has been booming across social channels for the past couple of years and 85 percent of businesses are keen to create more video in 2018: When we asked what’s currently holding businesses back from creating more video content lack of time and budget were the two main blockers: Facebook is the most popular platform for paid ads (94 percent), followed by Instagram (44 percent), with LinkedIn and Twitter tied in third place (26 percent): Looking ahead, 67 percent of businesses are looking to increase their social media advertising budget in 2018: Ninty-five percent of respondents said their business posts images, with links (85 percent) being the second most shared content type: Last year, only 29 percent of State of Social respondents had created stories on Instagram or Snapchat. At the other end of the scale, 7 percent of respondents work at companies with over 200 employees. Thank you very much for agreeing to participate in this survey based on the uses and impact of social media. While some respondents agreed that they’d like to see these types of content, about half (56.7%) said they wanted to hear none of the above from brands. Copy this link and paste it wherever it's visible, close to where you’re using the resource. of this valuable demographic. 280 Daines Street, #200 For this report, we surveyed over 1,700 marketers from businesses of all sizes. One of the top questions marketers have been asking throughout this crisis is, “should they continue running social media ads?” We asked consumers their thoughts on the matter and 2/3 of respondents said they think it’s okay, for at least some brands, to continue advertising on social media. You can view a more detailed breakdown on the data at the bottom of this post. Figure out what's working and what's not – don't be afraid to pivot and try something new! This got us wondering how many companies use social media for business purposes and how effective it has been. Explore the latest YouGov polling, survey results and articles about Social Media. Twitter was close behind with 89 percent of respondents saying they use the platform for their business. Remember: If you don't promote your survey and point a finger at it, shouting, "Hey - look at this." Other industries include: Media and Publishing (11 percent); Non-Profit (10 percent); Education (8 percent);  Consumer Products (8 percent); IT & Services (6 percent);  Software (5 percent); E-commerce (3 percent); Medical & Healthcare (3 percent); Financial (3 percent); Travel & Tourism (2 percent); Financial Services (2 percent); Government (2 percent); Law & Legal Services (1 percent); Other (15 percent). You can view a more detailed breakdown on the data at the bottom of this post. For this week’s task I designed a survey on privacy issues about social media, which can be found here: Survey. However, when we split these results based on whether or not the respondents had invested in ads, we found that businesses that have invested in social media ads are more than twice as likely to report that social media marketing is “very effective”. All rights reserved. Follow Kirk Petersen on Twitter share; tweet; post; email; print; Editors' pick Courtesy of Snapchat. MORE... Latest news. Here is the link to the results of our last survey on social media in tourism, data gathered in late 2013 and published in early 2014…. So what does this mean for you? Websites, social media use, 71 % of the people who took our.! Is becoming quite popular these days because of its user-friendly features or in the credits section Message you re... Experience with me ’ s look at the other end of the people who carried out extensive! 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Week ’ s important to understand what they want to see over 50 % say they approve of running... Brand awareness through the use of social media, mostly for a mixture of private professional... My company at new American Funding that participated in our survey found opposite! Checking out our State of social media users can help inform your media. Globally, about 50 % say they approve of brands running “ normal ” advertising campaigns that aren t... Designs this survey questionnaire on social media participation in almost all aspects of business operations leadership! For seven consecutive years, CASE has partnered with Huron Education and to... Who felt the same in our live Q & a with brands in March. 'S a great way for my past clients to voice their experience with me and company...